In an unexpected yet visionary collaboration, Apple and Issey Miyake have joined forces to create something the world didn’t see coming — the iPhone Pocket This wearable accessory merges technology with minimalist Japanese fashion, embodying both innovation and elegance. Designed to be more than just a case, it’s a fashion statement that redefines how we carry our phones.
A Fusion of Function and Fashion
Inspired by Issey Miyake’s design philosophy of “a piece of cloth,” the iPhone Pocket represents simplicity, structure, and purpose. It’s crafted using 3D knitting technology, a signature of Miyake’s futuristic approach to fashion. The pouch perfectly hugs any iPhone model while maintaining a lightweight, breathable, and flexible form.
Apple’s collaboration focuses on wearability — transforming the traditional phone case into an everyday fashion accessory. Instead of tucking your phone away in jeans or handbags, you can now wear it elegantly across your body, freeing your hands while keeping your device close
Design and Materials
The iPhone Pocket is available in two designs — short strap and long strap versions.
- The short strap version is available in eight bold colours: Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, and Black.
- The long strap variant comes in three colours: Sapphire, Cinnamon, and Black.
Each version is made from 3D-knitted Japanese fabric, ensuring durability, comfort, and breathability. The open ribbed structure even allows you to glimpse your iPhone’s screen — a subtle yet functional design touch that reflects Apple’s attention to detail and Miyake’s aesthetic precision.
Price and Availability
According to official sources, the short strap version is priced at $149.95, while the long strap edition costs around $229.95. The accessory launches on November 14, 2025, in select global markets including the U.S., UK, and Japan.
Indian availability remains uncertain as of now, but luxury importers and premium Apple resellers may bring limited stocks in the following months.
Japan: Craftsmanship Meets Technology
Every iPhone Pocket is crafted in Japan using advanced 3D knit machinery. This process minimizes waste and ensures seamless construction — aligning with Apple’s commitment to sustainability and Miyake’s design ethics. The end result is a piece that feels both futuristic and timeless.
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A Symbol of Modern Minimalism
The Apple × Issey Miyake collaboration bridges the gap between tech utility and wearable design. It’s not about protection; it’s about expression. For the creative professional, minimalist, or design lover, this accessory reflects individuality, innovation, and forward-thinking style.
Just like Apple reinvented the phone, and Miyake redefined modern clothing, this partnership reimagines what it means to carry technology — beautifully
Final Thoughts
The iPhone Pocket isn’t merely an accessory — it’s a statement. It captures the essence of two worlds: Apple’s sleek modernism and Miyake’s fluid artistry. Though its premium pricing places it in the luxury category, it’s destined to become a cult favorite among design enthusiasts and creative professionals worldwide
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