Campa Cola is an Indian brand, launched in the 1970s by Pure Drinks Group. It dominated the Indian market in the 1970s and 1980s with its slogan “The Great Indian Taste”, which appealed to nationalist sentiments. It was known for its fruity and spicy flavours,
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particularly Campa Cola Original, Campa Orange and Campa Lemon. The brand declined in the 1990s after market forces such as Coca-Cola and Pepsi were allowed to re-enter India, leading to the closure of its Delhi bottling plant from 2000–2001.
Kampa Cola relaunched in 2022
In 2022, Reliance Industries acquired Campa Cola for ₹22 crore and relaunched it in 2023 under Reliance Consumer Products (RCPL). The relaunch included an identity with a “purple and red colour scheme” that evoked nostalgia with appeal. Campa Cola disrupted
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the market by focusing on pricing (e.g., ₹10 for 200 ml, ₹20 for 500 ml), high retailer margins (6-8% against 3.5-5%) and affordability, thereby challenging Coca-Cola and PepsiCo. By FY24, Campa Cola achieved sales of ₹400 crore with over 10% market share in some states.
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Currently, Campa Cola offers cola, lemon and orange variants, with zero-sugar at ₹20 for 200 ml. It is sold primarily in Andhra Pradesh and Telangana, and has plans to expand across the country. The brand leverages nostalgia, pricing and Reliance’s network to target young
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consumers and tap into India’s ₹80 billion beverage market. Posts on the exchange highlight its popularity, with some reporting stock shortages and price cuts by the likes of Coca-Cola (for example, 400 ml bottles from ₹25 to ₹20).
Nutritionally, a 500 ml bottle has 42 kcal, 10.6 g carbs (10.5 g added sugars), 0 g fat, 0 g protein, and 10 mg sodium. It is vegetarian, uses flavourings, and is available online at retailers such as JioMart, Amazon, and bigbasket, with
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prices starting at ₹20 for 500 ml. For franchise or dealership inquiries, the Campa Cola business offers opportunities with requirements such as storage and capacity, promising 15-25% profit margins
