Swiggy is a hyperlocal delivery service offered by Genie, a food and beverage platform in India, designed to pick up or deliver almost anything within city limits. Launched in 2020 during the COVID-19 pandemic, it caters to people staying indoors and the demand for
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delivery via Swiggy Go. The service is available in over 70 cities and allows users to send or receive documents, packages, homemade food, laundry, medicines or forgotten items, acting as a to-do solution. This is done in the Swiggy app, which emphasizes convenience and safe delivery
How Swiggy Works
Access: Open the Swiggy app, select an item, order it and select “Create Task”
Task details: Contact for pickup and drop off and enter questions about the item (for example, upload a picture of the lunchbox). Users can also perform tasks such as purchasing items from the store or picking up laundry
Place an order: Check the task, and it is assigned to a delivery partner to complete it.
Tracking: Surasa time tracking with pickup and drop-off times available
Pricing
- The cost is distance-based, starting at ₹50 for the first 2 kilometers, with additional charges per kilometer as per Swiggy’s terms.
- Swiggy One subscribers get a 10% discount on Genie orders. Swiggy Food app
Key Features
Pratibha: Handling tasks from delivering home-cooked food to fetching medicines or shopping at supermarkets, pharmacies or paan shops
Security: Swiggy claims 100% secure deliveries, but incidents like Apple Watch Ultra stolen by delivery partners in 2023 have raised concerns
Commercial Use: Supports small businesses and shops or even restaurants for efficient delivery.
Availability: Expanding to more cities like Mumbai, Bangalore, Delhi and Chennai however will temporarily shut down in some metros in 2022 due to lack of delivery partners
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Recent Sentiment
Recent posts on X reflect similar experiences. Some users recommend its affordable pricing (e.g., ₹20 for package delivery vs. ₹120 for personal trips), while others report problems such as service outages or delivery partners anceling orders. In May 2025, users noted a decrease of Genie’s or Genie’s from the app, suggesting further scaling back or technical problems.
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Challenges
Delivery partner issues: Shortage (i.e. 270,000 riders vs. 400,000 required in 2022) and infrequent support has impacted
Customer service: Complaints persist regarding issues such as support and non-functional compensation coupons
Service Availability: Temporary suspension in some cities and inconsistent availability has left users frustrated.
