Zomato Eternal is the new name for the parent company of Zomato. On February 6, 2025, Zomato announced that it would rebrand itself as Eternal Ltd, reflecting its expansion beyond food delivery into businesses like Blinkit (quick commerce), Hyperpure (B2B kitchen supplies), and Zomato Live/District (live events
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Despite the parent company changing its name, the Zomato food delivery app and brand will remain unchanged. Founder and CEO Deepinder Goyal stated that “Eternal” has been used internally since Blinkit’s acquisition to differentiate the overall organization from its sub-brands.
The announcement has received mixed reactions, with some users nostalgic for the original name and others questioning the need for the change. However, Zomato clarified that this is primarily a corporate restructuring move and will not affect customer-facing services.
1: The Evolution of Zomato – From Food Delive
For over a decade, Zomato has been synonymous with food discovery, restaurant reviews, and seamless food delivery. From its humble beginnings as a restaurant listing platform in 2008 to becoming a dominant force in India’s food-tech industry, the company has continuously evolved to meet the changing needs of consumers. However, Zomato’s ambitions have always extended beyond just food delivery
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On February 6, 2025, Zomato announced a major transformation—rebranding its parent company as “Eternal Ltd.” This move signifies a broader vision, one that encompasses multiple businesses beyond food delivery, including Blinkit (quick commerce), Hyperpure (B2B kitchen supplies), and Zomato Live/District (live events and experiences). While the Zomato food delivery app will continue to operate under its existing name, the corporate entity that oversees all these operations will now be called Eternal Ltd
A Shift Beyond Food Delivery
- Food Delivery (Zomato) – The brand’s flagship service, connecting millions of customers to restaurants across India and beyond
- Quick Commerce (Blinkit) – Acquired in 2022, Blinkit has revolutionized instant grocery and essentials delivery, competing directly with players like Zepto and Swiggy Instamart.
- B2B Supplies (Hyperpure) – A business catering to restaurant owners by providing fresh and high-quality kitchen ingredients.
- Live Events (Zomato Live/District) – A newer segment focused on curating unique dining and entertainment experiences for consumers
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